2012年2月22日星期三

The PS3 and the Lithium Drag on Growth from Sony


Sony had to face numerous charges in 2006 related to the release of the latest version of the PlayStation and the removal of defective lithium batteries in their laptops. These problems led to a drop in operating profit of 68.3% to 71,800 million yen (608 million). The Japanese company's sales, which grew by 10.5% to 8.29 trillion yen (70,303,000 dollars), sustained growth.

The Sony's gaming division increased sales by 6.1% in 2006 thanks to the extension of its offer with the PS3, sank into the red with a loss from operations of 232,300 million yen (1,969 million dollars) . Pay the bill and the release of the PS3, which came to Nippon and U.S. markets stumbled in early November, a year later than its rival Xbox 360 and a month later than the Wii.

The proper functioning of the art televisions, such as BRAVIA, VAIO notebooks and their Cyber-shot digital cameras, offset the ordeal caused by the consoles. Thus, the electronics division totaled about 70% of company sales, with revenue of 6.05 trillion yen (51,275,000 dollars), 16.9% more than the same period in 2005 .

Moreover, blockbuster titles as "The Da Vinci Code" or "Casino Royale" championed the production of the film division of Sony, which made a profit from operations of 42,700 million yen (8,189,000 dollars), or 55, 7% more than in 2005.

The fiscal year closed with 67 600 million loss ($ 573 million) between January and March. The company Nippon is more optimistic for the current fiscal year (ending March 31, 2008) and expects its net profit shot up to 320,000 million yen, which would mean 153% more than in 2006, a wave of its LCD TVs and sales off the PS3.

In full "console war" worldwide launch of the PS3, surrounded by problems at the end of the year was a drag on the company, which sees as its main rival, the Japanese Nintendo also makes a delicious box your Wii console.

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